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Haalbaarheidsstudie FLOW

Are you looking to innovate but don’t have the means or skills?
Would you like to innovate faster and at lower cost?

IWT Feasibility Study ‘FLOW’
Create a Flemish open collaboration platform on consumergoods innovation


This solicits input on your innovation needs. We would like to hear your thoughts and interests to (1) access innovation capability in an open collaboration platform of innovation centres and (2) design and join projects to create new critical capability to develop direct-to-consumer products in a better, more sustainable, faster and cheaper way.

Led by essenscia vlaanderen and co-developed by P&G this study will explore the feasibility to create an open innovation platform with physical anchors at corporate facilities, knowledge institutes and universities in the field of packaged goods.

The overall objective of this study is to examine the feasibility to establish the first, of hopefully many in Flanders, open innovation platform to link all necessary facilities (knowhow, infrastructure and equipment) for companies and research centers to accelerate innovation projects in the field of consumer or packaged goods with a unique focus on sustainable development.

The initial focus is to establish a business plan for such a set-up based on the corporate campus of the P&G’s Brussels Innovation Center (Strombeek-Bever, near Brussels) while creating and assuring a truly interdependent open innovation facility which is broadly accessible. The feasibility study will assess aspects such as IPR, investment from partners, public funding and fiscal incentives, innovation productivity for the partners, cost and the needs of the partners.

We are looking for your help to define your current innovation needs, wants and limitations and would like to explore how open innovation can address these needs. We are also looking for partners who are willing to join the consortium and drive the agenda of needed capabilities and help define the business model beneficial to all parties. To prepare the competence center, a feasibility study supported by IWT will be finalized by early 2010.

We will explore all aspects across the innovation cycle of packaged customer goods. The first capabilities which will be explored are:

  • From lab-to-plant fluids product process and scale up. Process intensification
  • Consumer product packaging characterization and development capability.
  • Textile performance testing and characterization lab.
  • Consumer test product preparation capability.
  • In-home consumer research facility.

We are also exploring to develop cutting edge capabilities with a unique drive towards sustainability of products: 

  • Injection Stretch Blow Molding capability with focus on novel materials and bottle functionality/ergonomy.
    Prototyping capability.
  • Novel micro-fluidics capability for integration of pilot-to-plant facility.
  • Phase chemistry and rheology research.

Target sectors for this study are those industry sectors that produce liquid customer goods and packaging: detergent, cosmetic, glue, paint, varnish, coating, colour, plastic, food and pharma.

Coreteam: essenscia vlaanderen, P&G, consultant
Usergroup: all interested companies of all target sectors
Steering group: 1 or 2 innovative companies from each of the target sectors

We are looking forward to your input and collaboration.

Contactpersons:
Carl Van der Auwera (essenscia vlaanderen), cva@essenscia.be, mobile 0484 61 50 33
André Convents (P&G), convents.a@pg.com, mobile 0497 51 16 43

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